The creation of content is not nearly as simple as it looks. Another thing that very much changed with the emersion of modern marketing is that you constantly have to come up with something new. The Internet doesn’t approve of the television way of advertising where you can see an ad on TV and learn it by heart because you’ve seen it dozens of time. On the Internet, that’s called a re-post, and it’s considered a sort of infringement in the online world.
That’s why it’s crucial to invest a lot of time and effort in coming up with content and on its creation. Implementing a Harry Potter-inspired vocabulary, it’s important to be aware that content marketing is no magic wand giving instant results. It’s closer to that Grand Staircase that’s constantly changing, meaning that content marketing demands time and effort for its potential to be fully and rightly exploited. The strategy for content creation consists of several important steps as follows:
Defining the target audience
Who are designated products or services intended for? Who is the content created for? The more details you have about your targeted audience, the easier the content creation for them will be. And it will also be more attractive and concrete for them.
Selecting the topic
If you’re creating content such as a blog, you can write about whatever you want to. Because, well, the author has that privilege. But, does that really make any sense? Is that really so if you have goals to achieve? You have to take time and think about the potential subjects, constantly having the target audience on your mind. You also have to create a calendar and write down the topics you’re about to work on in the following period. It’s a good idea to use Google Keyword Planner for the selection of the right topics. By using that tool, Google proposes a few related topics for a term you punch in.
Writing the content
Each time, writing is a new challenge. You can make your life easier by spending 1/3 of your time planning, thinking about topics, searching literature and sources. After you’ve done that, all you have to do is summarize everything into a whole. Writing should be simple, understandable and interesting while not forgetting to use the facts along the way. It’s important to create a remarkable content, the one that will gladly be shared on social media. The amount of words is secondary. The message you successfully transfer with those words is the most important. The writing, by itself, is not easy. That’s why it’s a good piece of advice to write the first version and allow yourself some mistakes. Go through your text a couple of times and correct the obvious mistakes. After a few readings and changes, you’ll reach the final version of your text. If you’re not sure, share it with your colleagues and friends. They might see some things you probably haven’t. Or hire a B2B copywriter.
Distributing the content
When you’re finally satisfied with the things you’ve written, it’s important that the targeted audience see it. Share it on social media, through the newsletter and other promotional channels. Don’t forget to answer all the inquiries about your content. Always be open to all questions and comments, even the negative ones